ESOMAR 37 Q&A
one size doesn't fit all
We Abide By ESOMAR Guidelines
ESOMAR is the global voice of the data, research, and insights community–an international association that provides ethical and professional guidance. Its document, Questions to Help Buyers of Online Samples, requires sample providers to expose their level of consistency, reliability, and commitment to transparency regarding quality data. We are only too happy to oblige.
Tailor-Made To Client Specifics
Info Audience Company Profile
Info Audience Research has created an online research panel within Healthcare starting in 2016. Since then, Info Audience Research has been offering studies on Health Care samples.
We provide services to international research agencies looking for reliable respondent sample providers. Our profiles consist of a HealthCare panel and several specialized subpanels.
With best-in-class service and quality and work proactively for our clients to uncover new opportunities, build new solutions, and gain expertise.
Info Audience Research has created a proprietary online research panel in Healthcare starting in 2016. Since then, Info Audience Research has been offering studies on Health Care samples. All our services are tailor-made or inclined to international research agencies looking for reliable healthcare respondent sample providers or add-on services, including survey programming, hosting, data processing, tabulation, and reporting. Our profiles consist only of a HealthCare panel and several specialized subpanels.
We have staff accountable for building and supervising the performance of the respondent profiles for our healthcare data collection projects. Every team member has trained appropriately for their expert delivery of healthcare surveys with detailed target and quota specifications. In online sampling operations, they undergo extensive training when joining Info Audience Research and are routinely reviewed. We provide a strict guidance instruction manual that includes sampling methods, information protection, and quality management.
Methodologies include stratified and targeted sampling methodologies for optimal delivery per project. Delivery and collection controls are system-controlled and programmed, providing consistent sampling quality. Our quality team works with our software programmers to refine the tool to monitor and enhance the response automated sampling function and algorithms.
We use Nebu and Decipher as our sampling management tools to analyze real-time responses.
Info Audience Research has an active and robust panel of healthcare professionals across geographies who guide healthcare research. We offer you one-stop solutions for Healthcare Market Research from survey programming and hosting, data collection, tabulation and reporting, and project management services.
With best-in-class service and quality and work proactively for our clients to uncover new opportunities, build new solutions, and gain expertise.
Our healthcare Profiles are built from various conventional online sample sources, involving unique alliances with content-driven website commissioners, interacting social programs, and partner networks. It comprises premier businesses with content-driven originators, relationships with social networking sites, and real-time intercept sampling, all of which are assessed by top-tier organizations that can support our all-in-one, ongoing project and sample approach. This is important, as verifying member identities via exclusive security programs is essential to our company’s foundation and standing.
Our profiles’ information is derived from proprietary, self-reported data or public record sources. All information about our panel members is obtained legally and ethically under strict industry rules, regulations, and guidelines. We follow SPAM and COPPA policies and procedures and any industry guidelines created by MRA, CASRO, and ESOMAR.
Once they are self-report, they are vetted on the credentials they self-report.
Info Audience Research uses a 100% proprietary healthcare research panel and is owned and maintained internally.
Info Audience Research Panel is built through traditional online sample sources, including exclusive partnerships with content-driven website publishers, social networking platforms, and affiliate networks.
Recruitment is “open to all” However; all the respondents must pass our stringent quality and validation process to be a part of our panel.
Regarding geography, our channel use is the same across all markets except for limited internet penetration.
Recruitment is “open to all” However; all the respondents must pass our stringent quality and validation process to be a part of our panel.
All the interested panelists are welcomed to the panel with a communication to confirm their identity. We have a double opt-in methodology to recruit our panelists, eliminating fraudulent respondents during the screening process.
All the interested panelists are verified via email and phone. Info Audience Research, as a process, keeps evaluating and deploying new technologies as needed to ensure respondent identity is validated at regular intervals.
We use www.infoaudienceresearch.com
We use managed service to deliver our sample. Once our clients define their desired healthcare specialization of the target audience, Project management uses a consultative approach.
They identify the profiling attributes to invite specific survey respondents and manages every step of a research project through survey programming, data collection, and reporting.
Info Audience Panel primarily uses its respondent database and is transparent about the composition of our panel. Should that involve suppliers, we use partners vetted through an internal process.
We do not consider external partners while bidding. If we anticipate the total sample required is higher than feasible, we proactively inform our clients of the achievable number.
External partners are provided with an exclusion list and deploy programming, which automatically uses exclusive integration methods to clean and de-dupe the data as we would treat our panel members.
Our sample sources are selected with the target audience and topics or therapy area in mind.
We can re-contact or previous contact wave completes at any given time, and we are known for online panel recruitment.
Our panelists are most accustomed to questionnaires that range from a few minutes to 45 minutes, which supports our data quality efforts. Our surveys work well on desktop and mobile. We also can understand which platform a participant is using and block fraud as needed. We don’t run online focus groups or community recruitment.
Sampling And Project Management
Invites are sent to specific Target audiences as described by the clients in the RFQ or Screener. Invites are sent in controlled batches.
Invite includes details about the study, the time required to complete the study, incentives, if any, and a survey link. About the study, briefs the topic about the study only.
No information or screener clues are provided on the screener questions mentioned in the invite(to avoid Bias or skewing responses).
Once the project is closed, we send confirmation emails to respondents with payment dates.
The profiling questions Start with registration, and we collect healthcare-specific questions (including therapy areas, Time spent in direct patient care, location, etc.).
We further try and engage with them regularly and encourage them to update their profiles to tailor surveys based on their inputs.
Respondents are requested to update their profiles biannually for any changes.
A few critical questions besides demographic details are
o Specialty
o Sub Specialty
o Qualification
o NPI or Medical ID
o Years in Practice
o Work Address
o Name of organization
o Time spent treating patients etc.
To determine our ability to provide an adequate sample, we need the following information:
- A general description of the sample or Target audience
- Incidence rate
- Specialty
- Therapy area
- The topic of the study
- Quota/ Sub-quota conditions
- Requirements of qualification for participant/ Screener criteria
- The estimated length of the interview
- The required number of completes
- Desired fieldwork time
- Geography
In case the project proves impossible to complete in the field. We try to communicate about any deviation from the initially quoted baseline and work on change orders by increasing the cost of outreach and the cost of honorarium.
We also inform the client about bringing onboard vetted third-party sources, and Should that involve suppliers, and we use partners that are vetted through an internal vetting process.
External partners are provided with an exclusion list and deploy programming which automatically employs proprietary integration to clean and de-dupe the data as if it were our own.
Not applicable, or we do not use a survey router.
Not applicable, or we do not use a survey router.
We include.
o survey ID as a part of the link
o Respondent ID as a part of the link
o Survey category/topic
o Length of the interview
o Reward amount
o Reward Method
o Duration of the study/ or closing date
o Unsubscribe link
o Help link/ Email/Phone no
o Terms and condition link
o Privacy link
o Welcome page before entering the client page
Respondents are provided the same information for all the surveys to choose from, including the following.
o survey ID as a part of the link
o Respondent ID as a part of the link
o Survey category/topic
o Length of the interview
o Reward amount
o Reward Method
o Duration of the study/ or closing date
o Unsubscribe link
o Help link/ Email/Phone no
o Terms and condition link
o Privacy link
o Welcome page before entering the client page
We start with a rolling basis honorarium increase as we have seen respondents asking for higher Honorarium and can increase only and not decrease incentive at any point as needed.
The incentives are increased to 2 or 3 times while fielding. Each increase can be flagged to determine the amount paid as an Honorarium to respondents.
Every completed respondent is asked to provide short feedback to rate their experience via a scale of 1 to 5 and is equipped with a helpline and email to write to us anytime for more detailed feedback.
For ad-hoc survey data collection, on the closure of any study, we provide reports on client requests, such as an Exclusion list, response rate, Invitations sent, and qualified/Terminated/ quotafull/ incidence report.
If we are to run the field from programming to reporting, it would involve an SOP (Statement of purpose). The delivery will be as per the SOP signed and customizable, including detailed weekly reports of daily fieldwork and tabulation, charting, and writing at the end of fielding.
Data quality and Validation
A respondent can participate only once, irrespective of the source. The respondent’s cookies and device ID are tracked, and they will not be allowed to participate multiple times.
Our panel members are restricted to 12 surveys per quarter and not more than 4 per 30 consecutive days, and sometimes we determine based on client’s inputs or Statement of Purpose signed with clients.
For specific clients, we limit participation in a particular study depending on their requirement for up to no participation in any survey for the last three months on the given subject.
We keep a record of the respondent who participates in our studies. The system controls invites, and the logic above is appended to ensure controlled participation.
We do maintain Individual-level respondent data. New members receive a system generated ID number at registration, which they keep for their entire panel tenure.
We protect their survey participation, history, entry date, source, and other healthcare-specific information. We can provide a project analysis of individual-level data, provided that such data meets PII guidelines and internal company revenue parameters.
We have implemented de-dupe and fraud checks during the signup or registration process on the panel application; each respondent is tracked and is allowed to update and modify their profiles.
Each panel ID is unique and is embedded in every survey link sent to the respondent, though each study’s survey link is outstanding. We use an industry-leading third-party programming platform to red-flag user information in case there are mismatched System checks or proxy servers and block them from further proceeding till they are validated again.
We mirror the sampling methodology across wave trackers to ensure a decent sample blend and source consistency.
Our programming tool has a feature to set the limit for each source at survey and quota levels. So, we can copy the sample distribution by source in tracking studies and set a good sample mix for ad-hoc surveys to ensure a decent blend. We keep track of sources, and they can be appended if requested.
We have developed a quality score on a scale of 1 to 5 for each panelist who joins our panel. If their quality score drops below 3.5, they are restricted from participating in healthcare surveys, and if it drops below 2.5, they are taken out of the survey pool and blocked with a notice to the panel member. The score is derived on a few parameters such as security terminates, client rejections, profile completion, screener response, etc.
Also, if our clients reject a panelist’s response in 3 consecutive surveys, they are immediately removed from the panel.
Our team excels in programming and eliminating undesired in-survey behaviors. We employ an automated attention algorithm and quantitative and qualitative data checks to ensure members pay attention, take their time, provide honest answers, and deliver quality open ends.
We check and clean the data before sharing the raw data with the client. We have set a process to check every piece of information individually and flag them on the following parameters:
(Timestamp, Speeders, Open-end questions, illogical or irrelevant response pattern, Missing data, Contradictory responses within surveys, Outliers)
Any or all undesired or questionable responses are removed, and our team replaces those responses with new data before sharing it with the client.
Policies And Compliance
Our privacy policy is readily visible at the privacy policy. Our privacy policy clearly outlines that respondents’ information is for research purposes only and that we would never sell their data to a third party.
We have developed an internal comprehensive data protection compliance program to address conditions of appropriate information security rules and regulations.
We use consent from respondents as the legal basis for processing personal data, and our compliance officer guides data protection and related issues.
We provide panelists the option to manage and revise content for processing personal data through their Account page on our website, which they can access once validated. They can also reach us using our help email and phone number or fill up the contact form on our website.
We comply with other industry-specific regulations and laws by constantly monitoring industry association forums and guidance and data protection-focused resources. Our Compliance Officer helps us adapt to the latest industry trends and changes.
We have a minimum entry age of 18 to participate in our panel. We also strictly follow COPPA laws and all industry standards, including ESOMAR and Insights.
At Info Audience Research, we have integrated measures into its systems and processes to address the requirements of “data protection by design”. This includes participant-facing applications, data processing, and data governance activities.
We will be working on implementing it in 2023
We will be working on implementing it in 2023
